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Brand Haiku #10: Who Needs a Brand?

by: Joseph Benson

Publication date: 2016-03-06

Shareholders don’t. They invest in mutual funds that own hundreds of companies.

Employees don’t. They work for companies that will pay them the most for what they know.

But customers do. Don’t believe me? Try competing in a market without a brand.

Customers choose brands—they don’t buy companies.

Notes

This material may be protected by copyright law (Title 17 U.S. Code).

Addeddate: 2019-05-05 00:43:19

Artist: Joseph Benson

Copyright: Benson Brand Strategy

Episode_url: https://podcasts.apple.com/us/podcast/brand-haiku-10-who-needs-a-brand/id1088441477?i=1000377950764

External-identifier: urn:itunes:podcast:episode:1000377950764

Genre: Management & Marketing

Identifier: podcast_57-brand-haikus_brand-haiku-10-who-needs-b_1000377950764

Keywords: episode
podcast
itunes
apple

Podcast: 57 Brand Haikus

Podcast_url: https://itunes.apple.com/us/podcast/57-brand-haikus/id1088441477

Rating: clean

Scanner: Internet Archive Python library 1.8.1

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57 Brand Haikus

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